BetOnSoft changes their name to Saucify
BetOnSoft was the name of a well-known developer for online casino games, such as City of Gold, Football Fever and Tails of New York.
The company decided now to change their image with the new brand name Saucify.
In the article below, you will find out more details, and that this change is not a coincidence.
Standing out from the competition
Wishing to have a new image in the world on online gambling, the software developer BetOnSoft just changed their name to Saucify.
The company wants the new name to reflect the company’s philosophy, and to stand out from the competition in this increasingly competitive market.
The name change is part of a broad marketing strategy that is in place to strengthen the developers image.
The name Saucify reflects the wishes of the company, the extent of their activities, and their ambitions for the future.
Spicing up the sector
The intention of the group is apparent: to add a little spice to their image, and to make it more exciting in the world of online gambling.
The company also intends to continue developing high-quality games for all types of players, regardless of the device that is going to be used.
The games will be compatible with PC users, tablets PC’s and smart phones.
This objective had been in place for some time now.
However, for various reasons the name change was necessary.
Firstly, BetOnSoft did not have a sufficiently dynamic image.
Secondly, the name was too similar to the name of developer Betsoft who were founded in 2010.
The companies representatives believe that the name change will make the brand more attractive.
Improving the software and the website
To the delight of smart phone and tablet players BetOnSoft had developed a number of HTML5 games in the last few months.
The company is based in Malta, and has also greatly improved their software platform with a new version that is specifically designed for mobile devices.
The game selection of the developer is now more than 130 games, and they are available on PC, Android, iOS or Windows Phone devices,
Apart from the name change, Saucify has also indicated to completely revise their website.
The developer seems to be determined to make a fresh start.